Glossary

To facilitate your venture into franchising, below are descriptions and use of franchising terminologies that you may come across.

  1. Description
  2.   Describes what the franchise brand is about.

  3. Industry
  4.   Industry category in which the franchise business belongs to.

  5. Country of Origin
  6.   Country that the franchise business originated from..

  7. Date of Establishment
  8.   Year that the business was started.

  9. Franchising Commenced
  10.   Year that the business started franchising.

  11. Number of Units
  12.   Total number of units worldwide.

  13. Franchise Territory Options
  14.   Country that the franchise business originated from.

  15. Franchise Term
  16.   Period for which the Franchisee is given the right to use the franchise brand.

  17. Investment
  18.   Investment required for the setup of the franchise unit.

  19. Industry
  20.   Industry category in which the franchise business belongs to.

  21. Royalty
  22.   Percentage (%) of revenue that is required to be submitted to the Franchisor on an ongoing basis, as long as the franchise business is in operation.

  23. Marketing Fund
  24.   Percentage (%) of revenue that is required to be set aside for marketing of the franchise business, as long as the franchise business is in operation.

  25. Marketing Support
  26.   Type of marketing support provided by the Franchisor to the Franchisee.

  27. Training Support
  28.   Type of training support provided by the Franchisor to the Franchisee.

  29. Required Size of Units
  30.   The minimum unit size requirements for a typical franchise unit.

  31. Qualifications Required
  32.   The qualifications required of the Franchisee by the Franchisor.

  33. Awards
  34.   Past awards accredited to the franchise business.

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