Top Franchise Asia listing directory

Glossary

To facilitate your venture into franchising, below are descriptions and use of franchising terminologies that you may come across.

1. Description
  Describes what the franchise brand is about.


2. Industry
  Industry category in which the franchise business belongs to.


3. Country of Origin
  Country that the franchise business originated from..


4. Date of Establishment
  Year that the business was started.


5. Franchising Commenced
  Year that the business started franchising.


6. Number of Units
  Total number of units worldwide.


7. Franchise Territory Options
  Country that the franchise business originated from.


8. Franchise Term
  Period for which the Franchisee is given the right to use the franchise brand.


9. Investment
  Investment required for the setup of the franchise unit.


10. Industry
  Industry category in which the franchise business belongs to.


11. Royalty
  Percentage (%) of revenue that is required to be submitted to the Franchisor on an ongoing basis, as long as the franchise business is in operation.


12. Marketing Fund
  Percentage (%) of revenue that is required to be set aside for marketing of the franchise business, as long as the franchise business is in operation.


13. Marketing Support
  Type of marketing support provided by the Franchisor to the Franchisee.


14. Training Support
  Type of training support provided by the Franchisor to the Franchisee.


15. Required Size of Units
  The minimum unit size requirements for a typical franchise unit.


16. Qualifications Required
  The qualifications required of the Franchisee by the Franchisor.


17. Awards
  Past awards accredited to the franchise business.