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Bonchon Philippines
South Korea
Available in: Myanmar, Vietnam, Singapore, France, Philippines, Cambodia, Thailand
Unique Selling Points
- Strong Brand Awareness – Since BonChon opened the first branch in 2010, it has gained significant consumer awareness compared to other long-existing QSRs.
- Best Korean-Style Chicken – BonChon offers different kind of chicken. Only BonChon can make an original glaze that all customers love.
- Global Korean QSR– BonChon is the No. 1 Korean QSR in the Philippines, with 175 outlets nationwide and counting.
- Fast Paced Growth– BonChon’s fast paced growth in the Philippines can also be attributed to the strong performance of the fast food industry.
Brief Brand Introduction
Display brand information as:
| Year of Establishment | 2010 |
|---|---|
| Number of Outlets | 175 |
| Franchise Option | SUF |
| Franchise Fee | PHP 5,000,000 |
| Royalty
|
Percentage: 7.0%
|
| Initial Marketing Fund To be paid to Franchisor in the franchise setup phase. |
|
| Marketing Fund A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. |
Percentage: 2.0%
|
| Other fees | |
| Franchise Term | 5 year(s) |
| Development Schedule | |
| Outlet Size
Minimum requirement of a franchised store |
Min. 120.0 Sqm |
| Preferred Franchise Location | Philippines |
| CAPEX needed | PHP 11,000,000 |
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