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Menya Kokoro
Japan
Available in: Singapore, Philippines, Canada, Indonesia, Thailand, Japan
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Unique Selling Points
- Addictive taste! - Kokoro maze-soba is perfect harmony of 7 strong taste ingredients, spicy minced pork, green onion, fish powder, garlic, leak, nori seaweed and raw egg. This combination creates “only one addictive taste”.
- No soup = Simple operation - One of the hardest part of ramen shop is…boiling soup for a half day!And it is difficult to serve same taste all the time. It is much easier to cook Kokoro’s dry ramen and keep quality.
- Brand recognition in Japan - Many popular Japanese TV programs have covered the unique Kokoro’s Maze-soba. Furthermore, Myojo, Nissin- major food companies have collaborated with Menya Kokoro since its unique flavor and brand value. These are sold at CVS, Seven eleven, Family mart and others in all over Japan.
- Clear differentiation from typical all other ramen - “There are lots of ramen in Taiwan! already!” Yes, but Kokoro’s “no soup, dry ramen” is much different from the other typical ramen. This is great advantage to let people remember and recognize our brand.
Brief Brand Introduction
Display brand information as:
| Year of Establishment | 2014 |
|---|---|
| Number of Outlets | 41 |
| Franchise Option | SUF |
| Franchise Fee | |
| Royalty
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| Initial Marketing Fund To be paid to Franchisor in the franchise setup phase. |
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| Marketing Fund A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. |
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| Other fees | |
| Franchise Term | |
| Development Schedule | |
| Outlet Size
Minimum requirement of a franchised store |
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| Preferred Franchise Location | Japan |
| CAPEX needed |
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