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OLDTOWN White Coffee

Malaysia Available in: Singapore, Hong Kong, Indonesia, Malaysia

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Brief Brand Introduction
"Established in 1999, OLDTOWN White Coffee began with the vision and passion to make and serve fine coffee. Our founder formulated a special 3-in-1 blend based on the special white coffee. From then, the aroma and unique taste of our signature white coffee gained popularity and spread rapidly beyond Ipoh. We have grown into a household name in Malaysia, manufacturing instant beverage mixes and products in addition to operating over 180 cafes throughout Malaysia, Singapore, Indonesia and Hong Kong. In 2005, we expanded into the food service sector with the opening of a chain of cafes based on the traditional Ipoh coffee shop setting and ambience under the brand name, “OLDTOWN White Coffee”. We are best known for our signature dishes featuring our authentic Nasi Lemak series, Ipoh Chicken Hor Fun, and of course our freshly brewed White Coffee. Our bread range showcases a variety of typical Malaysian-style “roti” served with an array of accompaniments including our famous Kaya."

Display brand information as:

Year of Establishment 1999
Number of Outlets 180
Franchise Option MUF
Franchise Fee SGD 20,000
Royalty
Percentage: 4.0%
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories.
Other fees Pre-Opening Support per Outlet $15,000; Training Fees (for 4 key personnel): $15,000
Franchise Term 5 year(s)
Development Schedule
Outlet Size
Minimum requirement of a franchised store
Min. 1500.0 Sqft
Preferred Franchise Location Malaysia
CAPEX needed
Year of Establishment 1999
Number of Outlets 180
Franchise Option SUF
Franchise Fee SGD 30,000
Royalty
Percentage: 4.0%
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories.
Other fees Pre-Opening Support per Outlet $15,000; Training Fees (for 4 key personnel): $15,000
Franchise Term 5 year(s)
Development Schedule
Outlet Size
Minimum requirement of a franchised store
Min. 1500.0 Sqft
Preferred Franchise Location Malaysia
CAPEX needed SGD 430,000

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