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iSTEAKS

Singapore Available in: Singapore, Vietnam

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Unique Selling Points
  • Our Positioning - Our market positioning and the value proposition are our biggest strengths. Our customers enjoy our food because we bring high value through our quality, portion sizes and locations. This is honed because of our 11 years in F&B and management
  • Extensive Training from Chefs to Store Managers - Great combination of classroom and on job training to staff
  • Outlet Unit Excellence - Our Focus is on Keeping Operational Costs Low. Our Processes are Set in Place to improve Revenue/ Customer. Audits are Set in Place for Excellence in Store Performance
Brief Brand Introduction
Though iSTEAKS Diner in its current form has been in existence since 2014 when it opened its first outlet in myVillage mall in Serangoon Gardens, but it can trace its roots in the western food stall in a coffee shop started in 2008. The food stall provided very good quality food at affordable price points and did very well for over 8 years.

Even after moving into the mall in casual dining restaurant avatar, iSTEAKS Diner has managed to retain its proposition of great quality food, bigger portions and variety of sides. In a way it offers full value for money to its customers.

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Display brand information as:

Year of Establishment 2014
Number of Outlets 5
Franchise Option AF
Franchise Fee USD 260,000
Royalty
Percentage: 5.0%
Initial Marketing Fund
To be paid to Franchisor in the franchise setup phase.
Marketing Fund
A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. 		Percentage: 3.0%
Other fees USD 25,000
For the 6th outlet onwards
Franchise Term 10 year(s)
Development Schedule
Outlet Size
Minimum requirement of a franchised store 		Min. 2500.0 Sqft
Preferred Franchise Location Indonesia, Malaysia, Philippines
CAPEX needed USD 330,000

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