Unique Selling Points

• Your Grub, Our Way. As a franchisee, you’ll be dishing out your favourite Fat Basterds and other kickass specialties that are uniquely Fatboy’s in name and taste. We’re not the only ones saying that our menu items are pretty damn good: our secret to success lies in using fresh ingredients, sauces made from scratch and well-guarded recipes, only from Fatboy’s
• We’ve Got Your Back. Ever need words of wisdom, a helping hand, or just a boost to get you going? Take it from Fatboy’s. Whether you’re wondering about location and leasing, worrying about the official launch or simply figuring out how to operate your business, you’ll never be alone. We’ve got your back throughout the entire start-up phase and even after – because we know that good business worth jumping into might not always be a piece of cake.
• Everything’s in the Name. We’ve been beefing up since 2009, and we’re only getting bigger. Mention the name Fatboy’s to anyone, and they’ll know we’re the makers of the baddest homegrown burgers in town. It’s not just a brand: the godfathers of Fatboy’s are true masters of the trade, with over 20 years of roughing it in the F&B and business scenes. For franchisees of Fatboy’s know that it’s the only name in Singapore that offers a build-your-own-burger experience with up to thousands of combinations – no other name in F&B can beat that.
• Be Let in on Our Secrets. We’ve got an evil master plan to take over the world, and we’re tough enough to teach you how. From set-up to product knowledge, staff training and accounting, we’ll take you through nitty-gritty of all our business secrets, complete with our comprehensive operation manuals that’ll take you through the A to Zs of our system processes. Only after emerging from this fiery pit of knowledge shall you join the league of Fatboy’s bros.
• A Belly Happy Partnership. The best perk of being a Fatboy’s franchisee is of course, the food. Digging in to our scrumptious smorgasbord of food will be part of your job as our partner. And we’re never one for routine: what’s (literally) on your plate is ever-changing as we’re always adding fab new creations to our menu.

Brief Brand Introduction