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The Soup Expert
Singapore
Available in: Singapore
Brief Brand Introduction
The soups are prepared through a four-hour steam-boiling process, producing the clear broths that have become central to the brand. Ingredients such as black garlic, beef bone, American ginseng, duck, abalone, wild mushrooms and bamboo fungus bring traditional Chinese ideas of nourishment into dishes that feel relevant to today's wellness-conscious diner. The wider menu moves beyond soup as well, with dishes such as Cooker-Baked Danggui Chicken and Garlic Sandstorm Chicken making the restaurant substantial enough for a full meal rather than simply a specialist soup stop.
Visually, the teapot gives The Soup Expert an immediately recognisable signature. Lifting the lid, releasing the steam and pouring the clear broth into a cup adds a small sense of ceremony to the meal, while the restaurant itself takes a more contemporary approach than the traditional medicinal or herbal imagery often associated with Chinese nourishing soups. This balance allows the brand to sit comfortably between wellness and casual dining, working for everything from an everyday meal to family gatherings and business lunches.
Display brand information as:
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| Franchise Option | MF |
| Franchise Fee | |
| Royalty
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| Initial Marketing Fund To be paid to Franchisor in the franchise setup phase. |
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| Marketing Fund A fixed amount or percentage of revenue to be allocated for marketing initiatives in franchisees' territories. |
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| Other fees | |
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| Development Schedule | |
| Outlet Size
Minimum requirement of a franchised store |
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| Preferred Franchise Location | |
| CAPEX needed |
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