Rice & Box

Rice & Box


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Rice & Box Franchise: Franchise with one of the strongest F&B players in Singapore!

In 2014, Rice & Box was founded by the Tenderfresh Group. Rice & Box was established as an improved version of Tenderfresh Xpress. Through feedback from consumers and competition, the management at Tenderfresh envisions for Rice & Box to capture the heart-landers through better food quality and ambience at affordable prices. It is currently located at White Sands Shopping Mall offering the residents a wide array of delectable food products.

At Rice & Box, consumers can expect quick service and generous portions. Its menu comprises of its signature chicken cooked in a variety of styles accompanied with tasty rice (Ayam Masak Merah, Thai Sweet and Sour etc), root beer-battered fish and chips and Tenderfresh’s ever popular Fried Spring Chicken and Barbequed Chicken.

  • Strong presence in local F&B market – tenderfresh needs no introduction to heart-landers in Singapore. Being part of tenderfresh means that you don’t need to start from scratch and you get to leverage on their reputation and establishments.
  • Excellent logistics team – tenderfresh Group is a one-stop shop for any small-time business owners. Every ingredient that you need for your franchised outlet can be supplied from their central kitchen.
  • Proven track record of building successful franchised units – Working with franchisees is nothing new to tenderfresh. In fact, tenderfresh has helped many aspiring business owners to achieve their dreams of owning an F&B outlet
  • Experienced franchise management team – With over 30 years of experience, tenderfresh has ample know-how to assist you on every aspect of the business. You are not alone on the road to being a successful business owner because there is a team of people supporting you on your franchise journey
  • Simple Operations – As a franchisee, you only have to carry out simple preparations work because all of the heavy preparation work will be done by the franchisor.
  • Wide range of customers – tenderfresh creates good quality staple food that anyone will eat on a daily basis. Be it young or old, tenderfresh has something to offer to everyone. Furthermore, being halal-certified allows you to reach out to an even wider range of customers, which translates to more sales for you.

Additional information

Year of Establishment


Country of Origin


Number of Units


Franchise Options

Single Unit Franchise (SUF)
Master Franchise (MF)

Franchise Fee




Franchise Term

SUF: 5 years (and renewal of 5 years)

Size of Unit

300 sqft

Estimated Setup Cost

USD 120K (This excludes rental deposits and franchise fee)

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