Tenderfresh Classic

Tenderfresh Classic


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tenderfresh Classic Franchise: Franchise with one of the strongest F&B brand in Singapore with a turn-key Franchise Concept!

Grown from a single well-loved local food concept specialising in delectable charcoal barbecued Spring Chickens and Chicken Wings, Tenderfresh Group is today a bona fide 100 outlet strong F&B concept that is a proudly Singaporean brand with house-brands like Tenderfresh Express, Tenderfresh Classic, Tenderfresh Rice & Box, Golden Rooster, Tenderbest (Halal Concept), Torigo, Play Kitchen, Ichicks and Amigos.

Since its early beginnings, Tenderfresh has enjoyed very strong support from the local franchise community. A good proportion of its growth has been a result of successful local franchise expansion. The expansion of these brands and its strong presence in almost every neighbourhood estate firmly established Tenderfresh as a household name.

Tenderfresh started from a retail origin with its first outlet located at Whitley Road Hawker Centre (which is no longer available after the land was acquired for alternative use). Back then, it was a humble establishment with an in-house recipe well-received by its customers.

  • Strong presence in local F&B market – tenderfresh needs no introduction to heart-landers in Singapore. Being part of tenderfresh means that you don’t need to start from scratch and you get to leverage on their reputation and establishments.
  • Excellent logistics team – tenderfresh Group is a one-stop shop for any small-time business owners. Every ingredient that you need for your franchised outlet can be supplied from their central kitchen.
  • Proven track record of building successful franchised units – Working with franchisees is nothing new to tenderfresh. In fact, tenderfresh has helped many aspiring business owners to achieve their dreams of owning an F&B outlet
  • Experienced franchise management team – With over 30 years of experience, tenderfresh has ample know-how to assist you on every aspect of the business. You are not alone on the road to being a successful business owner because there is a team of people supporting you on your franchise journey
  • Simple Operations – As a franchisee, you only have to carry out simple preparations work because all of the heavy preparation work will be done by the franchisor.
  • Wide range of customers – tenderfresh creates good quality staple food that anyone will eat on a daily basis. Be it young or old, tenderfresh has something to offer to everyone. Furthermore, being halal-certified allows you to reach out to an even wider range of customers, which translates to more sales for you.

Additional information

Year of Establishment


Country of Origin


Number of Units


Franchise Options

Area Franchise (AF)
Master Franchise (MF)

Franchise Fee




Franchise Term

10 years + 10 years

Size of Unit

1500 sq ft – 2000 sq ft

Estimated Setup Cost

USD 300K onwards

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