What’s Up
Bringing you the latest industry happenings
across Asia Pacific.
Latest on What’s Up
EXPLORE | 31 January 2026
Japanese Dining Continues to Dominate: EN Group Eyes the Philippines for Its Next Growth Chapter
Japanese cuisine has evolved from a niche international offering into one of the most resilient and preferred dining categories in the Philippines.
SPOTLIGHT | 14 November 2025
From a Small Dream to a Big Movement: The Story Behind Smashed
Some brands start with capital. Others start with credentials. Smashed started with heart.
EXPLORE | 18 September 2025
Sweet Expansion at Home: Oblong Ice Cream Opens Franchise Opportunities in Singapore!
Singapore’s dessert scene just got more exciting! After making waves with its unique Oblong Loaded Waffle, Oblong Ice Cream—a homegrown brand that
EVENTS | 22 August 2025
Franchise Mastermind: Your Journey Continues on TFA
Franchise Mastermind has always been more than just a workshop, it’s where aspiring franchisees meet real franchisors and experience the decision-making journey first-hand.
EXPLORE | 1 August 2025
Hallmark Physiotherapy & Wellbeing Brings Decongestive Therapy to Jakarta: A Franchise Opportunity Rooted in Healing
On 26–27 July 2025, Hallmark Physiotherapy & Wellbeing, one of Singapore’s most trusted wellness brands, made its long-awaited debut in Jakarta through a special trial event hosted by Top Franchise As
LATEST ON TFA
EXPLORE | 31 January 2026
Japanese Dining Continues to Dominate: EN Group Eyes the Philippines for Its Next Growth Chapter
SUCCESS | 20 November 2025
Omoté: Singapore’s Beloved Modern Japanese Eatery Lands in the Philippines
SPOTLIGHT | 14 November 2025
From a Small Dream to a Big Movement: The Story Behind Smashed
SUCCESS | 6 November 2025
From Gold Shop to Convenience Stores: Mr. Nallakaruppan’s 23-Year Journey with 7-Eleven
