Flying Tiger Copenhagen To Use Franchise Model to Open 1000 New Stores in Southeast Asia

Written by Amit Sharma, Community Development Manager

Flying Tiger Copenhagen is a variety retailer based in Denmark and owned by holding company Zebra A/S plans to use a franchise model to open 1,000 new outlets in Asia. The expansion in Asia will help more than double its number of stores globally, which presently stands at 1000; its largest markets are Denmark, the UK, Italy and Spain.

Flying Tiger Copenhagen is a "variety retailer" of value-for-money products with around 1000 stores in Europe and Asia. The company appeals to customers across age & income groups who appreciate its offering of affordable Scandinavian design-inspired products. Flying Tiger Copenhagen retail chain sells everything from water guns to yoga mats to games at affordable prices.

Chief Executive Officer Martin Jermiin said, "The Danish chain has already signed contracts covering about half of the new 1,000 outlets it will open over the next five years. The expansion into Singapore, Indonesia and the Philippines is part of a global expansion of the Flying Tiger Copenhagen concept.

We completed a thorough analysis and will focus on growth markets where we can find top partners, and we see great potential in South East Asia."  He added that Flying Tiger would use a franchise model, with partners covering much of the capital.

To begin with, the company will open an Asian headquarter in Singapore and outlets in Indonesia and the Philippines, as well as other countries. The plans don't cover China, which is "a very complex and differentiated" market, the CEO said. "But it's on a list of other countries we're interested in."

Expansion into Indonesia

By entering into the Retail Development Agreement with MAP, MAP will be granted exclusive rights to open and operate a large number of Flying Tiger Copenhagen stores in Indonesia. Indonesia is a large market with nearly 300 million people, and the current expansion is Flying Tiger Copenhagen's first step into South-Eastern Asia.

MAP, listed on the Indonesia Stock Exchange, is the leading retailer of lifestyle products in Indonesia with over 2,500 retail and department stores and has a diversified product portfolio that includes sports, fashion, children's products, food, beverage, and other lifestyle products. MAP employs more than 25,000 people.

Expansion into the Philippines

Flying Tiger Copenhagen takes another step into South-Eastern Asia by entering into a Franchise Agreement with the SSI Group regarding the SSI Group's exclusive rights to develop and operate the Flying Tiger Copenhagen franchise concept in the Philippines. The Philippines is a large market with more than 100 million people.

The SSI Group is a large Philippine retailer listed on the Philippine Stock Exchange (PSE), with an established brand portfolio currently includes 96 brands and 555 stores. SSI's brand portfolio covers a wide range of lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories.

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