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Indonesia Launches Own Metaverse 'Metanesia' To Promote Its Small Businesses

Written by Amit Sharma, Community Development Manager

Indonesia's state-run Telkom has launched its metaverse platform, Metanesia, to boost the country's domestic economy and commercial sectors. Metanesia is a metaverse virtual world that is likely to become the hub for Indonesia’s digital economy. It will be a platform to create virtual interactions and new experiences to introduce products to the digital world.


Indonesia presently enjoys the highest adoption rate for cryptocurrency worldwide. A recent study found that 41 per cent of Indonesians aged between 18 and 75 years old with an income of more than $14,000 per year own crypto assets. The metaverse platform called MetaNesia, an acronym for Metaverse and Indonesia.  Metanesia is a virtual interaction platform as a new media experience, where users can connect, collaborate, and transact with a supportive digital environment. Like the real world, Metanesia has a variety of environments that can develop according to user needs.



According to Erick Thohir, Minister of State Owned Enterprises, Indonesia's metaverse will act as a platform for the Micro, Small and Medium Enterprises (MSME). These enterprises will get a platform to showcase their use case at an equal parameter with large foreign businesses. The state-owned metaverse will also be a milestone for developing new business opportunities.


The digital platform service includes a Metaverse Mall to feature shops, service centres and entertainment, and a Metaverse Concert for events. In addition, it aims to host Metaverse Showroom, an NFT marketplace, during the metaverse expo later this year.

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