Meta And JioMart Join Hands To Launch The First-ever End-to-end Shopping Experience On WhatsApp

Facebook parent company, Meta, and JioMart have launched the first-ever end-to-end shopping experience on WhatsApp. JioMart, owned by Reliance Retail (retail arm of Reliance Industries), will enable customers to browse the JioMart catalogue, add products to the cart and make purchases all within WhatsApp.

Mark Zuckerberg announced on his official Facebook page, where he posted, “Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp - people can now buy groceries from JioMart right in a chat." 

Mukesh Ambani, Chairman and Managing Director of Reliance Industries, said, “When Jio Platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.”

According to a joint statement, the launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country. “The JioMart on WhatsApp experience will revolutionize the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience,” the statement added.

As one of the top 10 retailers in Asia, Reliance Retail also announced its plans to enter the Fast-Moving Consumer Goods (FMCG) business by 2022. Isha Ambani - Director of Reliance Retail, said at the Reliance Industries 45th Annual General Meeting that Reliance Retail will launch its FMCG business to develop and deliver high-quality, affordable products which solve every Indian's daily needs.