NEWS |

Shoppers In Singapore Highly Influenced By Social Media Ads: PayPal Study

Written by Amit Sharma, Community Development Manager

The latest PayPal Borderless Commerce Report 2022 reveals a shift in shopper values, making people increasingly comfortable shopping beyond borders. This has created opportunities for global merchants to sell in the growing world of cross-border commerce. The 2022 survey was conducted by global research agency Ipsos between December and January this year across 14 international markets, including Singapore, the United States, Britain, China and Japan.


Related: New Study On Asia Lifestyle Consumer Reveals 5 Main Consumer Personas



It polled 1,000 consumers aged 18 and older in each market and also found that in the m-Commerce market, Singapore dominates online shopping with the highest smartphone penetration in Southeast Asia. 84% shop via smartphone, while only 55% shop via laptop. If a cross-border merchant is looking to succeed with buyers, they should ensure that every aspect of the m-Commerce experience, from browsing to payment options, is optimized to be mobile-friendly.


The study further reveals that, given the high penetration of smartphones, Singaporeans are fans of social media and turn to it for m-Commerce activities. Brands looking to penetrate the market can make a big impression on consumers by maintaining a strong social media presence. Moreover, 79% of online shoppers in Singapore shop internationally, with close to four in five respondents having done so in the past three months of the study. Social media ads significantly influence online shoppers in Singapore, with two in five who shop across borders saying they discovered new products after viewing advertisements on Facebook, Instagram or WhatsApp.


Meanwhile, for China and Hong Kong, e-Commerce makes up more than half of all shopping. 77% shop cross-border for clothing, groceries and cosmetics. Social media ads also significantly influenced shoppers in China and Hong Kong, with 47% of shoppers discovering products after viewing ads on social media.

You Might Also Like

NEWS | April 5, 2023

Flying Tiger Copenhagen To Use Franchise Model to Open 1000 New Stores in Southeast Asia

Flying Tiger Copenhagen, the popular Danish design and homeware store, is set to expand in Southeast Asia through a franchise model, opening up 1000 new stores

NEWS | April 4, 2023

73% OF CONSUMERS IN ASIA PACIFIC & JAPAN (APJ) MAY STOP USING BRANDS THAT DON'T PERSONALISE THEIR EXPERIENCES

Consumer patience in APJ is low — 73% will stop using brands if their experience is not personalised .

NEWS | February 8, 2023

Luckin Coffee Eyes Southeast Asia Expansion and Opens 500 New Stores in China

According to industry sources, the largest coffee chain in China, Luckin Coffee is eyeing expansion across Southeast Asia and plans to open 500 outlets across China in tier three and four cities.

Latest on TFA

SPOTLIGHT | July 11, 2024

Mengambil Franchise Kios F&B di Indonesia: Peluang Emas dengan Momokino, Dutch Kitchen, dan Ayam Geprek Neng Neli

Mengambil Franchise Kios F&B di Indonesia: Peluang Emas dengan Momokino, Dutch Kitchen, dan Ayam Geprek Neng Neli

TRENDS | June 19, 2024

Melihat Lebih Dalam: Peningkatan Franchise di Indonesia dan Perjalanan ke Sukses

Industri franchise atau waralaba di Indonesia sedang mengalami pertumbuhan yang signifikan dalam beberapa tahun terakhir. Fenomena ini tidak hanya tercermin dari jumlah merek internasional yang masuk

SPOTLIGHT | June 18, 2024

Why Your Next Business Move Should Be an International Franchise

Franchising with an international brand offers numerous advantages that can significantly enhance the prospects of success for aspiring business owners. From global brand recognition and a proven busi