Yoshinoya Relaunches In The Philippines

Written by Amit Sharma, Community Development Manager

In June 2021, The Jollibee Group formed a joint venture with Yoshinoya International Philippines Inc. to establish Yoshinoya Jollibee Foods, Inc. The joint venture will officially operate Yoshinoya stores in the country. In addition, it plans to expand the food chain's store network to 50. Yoshinoya is a Japanese multinational fast food chain franchise, and the second-largest chain of gyūdon (beef bowl) restaurants. The chain was established in Japan in 1899, with a motto "Tasty, low-priced, and quick".

Yoshinoya has over 2,000 locations worldwide, including the Philippines, Japan, the US, Europe, Hong Kong, China, Singapore, Malaysia, Taiwan, Indonesia, Thailand, Cambodia, and Vietnam. Meanwhile, Jollibee operates in 34 countries, with over 6,200 stores globally. It has eight wholly owned brands: Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, and Smashburger.

"Giving Filipinos the authentic Yoshinoya experience is an important milestone for us at Jollibee Foods Corporation," Joseph Tanbuntiong, President of the Philippine Business of the Jollibee Group, said.

Kazuhiko Koshikawa, the ambassador of Japan to the Philippines, said: "Filipinos can once again indulge in Yoshinoya's taste. It will be very awesome if Filipinos will enjoy this Japanese favourite with the same quality and price here in the Philippines."

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