What’s Up
Bringing you the latest industry happenings
across Asia Pacific.
Latest on What’s Up

EXPLORE | 18 September 2025
Sweet Expansion at Home: Oblong Ice Cream Opens Franchise Opportunities in Singapore!
Singapore’s dessert scene just got more exciting! After making waves with its unique Oblong Loaded Waffle, Oblong Ice Cream—a homegrown brand that

NEWS | 20 December 2022
World-famous U.S. bakery café chain Cinnabon to enter Singapore in 2023
Cinnabon, the leading U.S. roll bakery café chain, is soon opening stores in Singapore, adding to its strong presence in the Asia-Pacific.

NEWS | 8 December 2022
Xponential Fitness Signs Master Franchise Agreement In Japan For Rumble And AKT
Xponential Fitness has signed a master franchise agreement in Japan for Rumble and AKT.

NEWS | 7 December 2022
Singapore Named ‘World's Costliest City': EIU Report
With a consistently high cost of living, Singapore ranks as the world's most expensive city for the 8th time in a decade.

NEWS | 2 December 2022
8 In 10 F&B Businesses See Revenue Up By 15% Through Delivery Apps: Grab Food & Grocery Trends 2022 Report
Monthly food and grocery delivery spending by consumers in the region was up 24% in 2022 compared to 2021.
LATEST ON TFA
EXPLORE | 18 September 2025
Sweet Expansion at Home: Oblong Ice Cream Opens Franchise Opportunities in Singapore!
EVENTS | 22 August 2025
Franchise Mastermind: Your Journey Continues on TFA
EXPLORE | 9 March 2025